Have a list of emails or physical address?  We can upload to our system and target that list via mobile, desktop, and tablet.

Our CRM targeting technology offers a powerful omni-channel marketing approach, allowing you to reach users who are already in your database with intricate details. By leveraging partnerships with various programmatic channels and our matching technology, we can serve ads to these users wherever they browse online. Here are some sample data variables we can ingest to create highly targeted campaigns:

• Email Addresses: You can provide email lists, allowing us to target users based on their email addresses.
• Physical Addresses: Physical address lists enable us to reach users in specific geographic locations or regions.
• Demographic Data: You can provide demographic information such as age, gender, income, and more to refine your audience targeting.
• Behavioral Data: Utilize data related to user behaviors, preferences, and past interactions with your brand to create tailored campaigns.
• Purchase History: Leverage information about past purchases to segment and target users with relevant product recommendations and offers.
• Interests and Hobbies: Target users based on their interests, hobbies, and affinities, ensuring your ads align with their passions.
• Loyalty Programs: If you have a loyalty program, we can target users who are part of it, tailoring ads to their membership status.
• Website Activity: Track and target users based on their specific interactions with your website, including pages visited and actions taken.

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By incorporating these data variables, you can create highly personalized and relevant ad campaigns that resonate with your existing customer base, reinforcing your brand and fostering continued engagement and loyalty.

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The accuracy and success of our CRM retargeting and addressable geofencing marketing campaigns are closely tied to the quality and depth of the information provided. With more data at our disposal, we can achieve higher match rates, ensuring that your advertising efforts reach the intended audience effectively.

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In the case of CRM retargeting, we typically see match rates averaging around 40-50%, which is a substantial portion of your existing customer base.

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For addressable geofencing marketing, where only an address is required, our match rates are even more impressive, averaging around 80-90%. This means that we can precisely target users based on their physical location with a high degree of accuracy.

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These high match rates signify our commitment to delivering your message to the right audience, resulting in more effective and efficient marketing campaigns.

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Potential CRM Retargeting Use Cases

Indeed, CRM retargeting may not be suitable for every business or industry, but it can make a significant difference in various contexts as part of an omni-channel marketing strategy. Here are some examples of industries and use cases where CRM retargeting technology can be highly effective:

1. E-commerce: Online retailers can retarget customers who have abandoned shopping carts or visited specific product pages, delivering personalized product recommendations and incentives to complete purchases.
2. Real Estate: Real estate agencies can target individuals who have shown interest in property listings, providing updates on new listings or price reductions.
3. Automotive: Car dealerships can retarget users who have visited their website, showcasing the latest vehicle models, promotions, and test drive opportunities.
4. Hospitality: Hotels and resorts can retarget users who have shown interest in booking accommodations, offering special deals and personalized travel recommendations.
5. Financial Services: Banks and financial institutions can engage with existing customers to promote new financial products, investment opportunities, or credit card offers.
6. Healthcare: Healthcare providers can use CRM retargeting to reach patients who have previously scheduled appointments, reminding them of upcoming visits or offering health tips.
7. B2B: Business-to-business companies can retarget decision-makers who have visited their website, providing industry-specific content and solutions.
8. Education: Educational institutions can target prospective students who have shown interest in programs or courses, offering information on admissions and scholarships.
9. Nonprofits: Nonprofit organizations can engage with donors and supporters to provide updates on campaigns, fundraising efforts, and volunteer opportunities.
10. Travel and Tourism: Travel agencies can retarget individuals who have explored vacation destinations, offering tailored travel packages and itineraries.

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These are just a few examples of how CRM retargeting can be customized and applied across various industries to re-engage with existing customers and prospects, ultimately enhancing brand awareness, customer loyalty, and conversions.

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Only 22% Of Businesses Say They’re Using Hyperlocal Targeting To Its Full Potential.”  Why Aren’t You?

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