Buying Intent Matters To Many Advertisers

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Indeed, finding and reaching active shoppers or researchers in a competitive marketplace can pose challenges. Google AdWords has long been a trusted platform for serving ads to individuals who are actively searching for specific products, services, or information. Its keyword-based targeting, ad creation, and bidding system have been instrumental for advertisers.

However, it's worth noting that user behavior on search engines like Google and Bing often involves quick searches, and users may spend limited time on these platforms. This makes it crucial for advertisers to capture their attention swiftly and deliver compelling messages to entice engagement and conversions within that brief window.

To complement search engine advertising, site retargeting and other omnichannel strategies can be incredibly effective. These tactics enable you to continue engaging with users who have shown initial interest by visiting your website or interacting with your brand, even after they leave the search engine. This multi-pronged approach ensures that you connect with potential customers at various stages of their journey, ultimately driving better results in a competitive marketplace.

We provide comprehensive visibility and control for every keyword that is targeted, similar to what you'd expect in search marketing. The ability to adjust bids for each specific keyword is essential for optimizing campaign performance and achieving the best results. Moreover, when you combine this with our search retargeting capabilities, you get the opportunity to reach the same audience who is actively searching on Google AdWords or Bing Ads, but often at a lower cost per click. This integrated approach ensures that you can effectively manage your advertising budget while still reaching your target audience across various channels.

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Search retargeting is a powerful strategy that enables you to reach the same searchers, no matter where they navigate on the internet. By staying connected with this audience across the web, you can reinforce your brand's message, nurture their interest, and increase the likelihood of conversions. This approach ensures that your advertising remains visible to potential customers throughout their online journey, ultimately maximizing your reach and impact.

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Benefits Of Search Retargeting

• We have the capability to tap into various search engines and search bars, including popular platforms such as Bing, Yahoo, AOL, Ask Jeeves, and many others. This allows us to reach individuals who have performed searches on the thousands of websites and mobile apps that we have access to. By leveraging this extensive network, we can effectively connect with users actively seeking information or products related to your offerings, expanding your reach and engagement across a wide range of online platforms.
• Target people at the individual level….not in just user groups
• We have the capability to perform a look-back analysis of searchers who have conducted searches within a specific time frame, ranging from as recent as 1 hour to as far back as 30 days. This approach allows us to target and engage with individuals who have demonstrated relevant search intent over the selected period, ensuring that your advertising efforts are timely and effective in reaching potential customers when they are most likely to convert.
• We leverage the same Google AdWords data and keyword history to inform the targeted keywords that we can pursue with our search retargeting platform. By utilizing this valuable data, we can identify and engage with individuals who have shown interest in specific keywords related to your products or services. This approach ensures that our search retargeting campaigns are aligned with the keywords that are most relevant to your target audience, maximizing the impact of your advertising efforts.
• One of the key advantages of search retargeting is that it often results in a significantly lower cost per click (CPC) compared to popular search engines like Google AdWords and Bing Ads. This cost-effectiveness stems from the ability to target individuals who have already demonstrated an interest in specific keywords, products, or services, making them more likely to engage with your ads. By reaching out to this pre-qualified audience, you can often achieve better CPC rates, making search retargeting an attractive option for advertisers looking to maximize their budget and ROI.

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Search retargeting serves as an ideal complement to a comprehensive digital advertising strategy that includes geofencing, site retargeting, and other programmatic display campaigns. When integrated into your overall advertising efforts, it enhances your ability to engage with potential customers at various stages of their journey. Here's how:

1. Geofencing: Geofencing targets users based on their physical location. Search retargeting complements this by targeting users based on their online behavior and search intent, ensuring that you connect with them both on and off-site.
2. Site Retargeting: While site retargeting focuses on engaging visitors who have interacted with your website, search retargeting broadens your reach to individuals who have shown interest in related keywords across the web, effectively expanding your audience.
3. Programmatic Display: When combined with programmatic display campaigns, search retargeting allows you to tailor your display ads to a more specific and intent-driven audience, increasing the relevance and effectiveness of your display efforts.

By integrating search retargeting with these strategies, you create a holistic approach that covers a wider spectrum of potential customers and maximizes the impact of your digital advertising initiatives.

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