Programmatic Display
we have the ability to touch on many different demographic profiles
Whether you're looking to connect with Hispanic moms, African American parents, or millennials, rest assured that we have the expertise and tools to ensure your message reaches your desired core demographic effectively and prominently.
That’s what we all want as advertisers and businesses. If we have done the research and know who our core audience, we simply want to continue connecting and engaging with that audience. Through our demographic targeting methods, we have the ability to touch on many different demographic profiles including:
• Race (African Americans, Hispanic, etc..)
• Parents
• Income
• Education
• Interest Categories
• Hobbies
• Industry
• Political Affiliation (Leaning)
How Do We Layer Demographic Targeting?
3rd Party Segment
In addition to our own capabilities, we have partnered with global collaborators who have curated their own audience segments, which are widely recognized and validated by our team. Whether your goal is to target mothers, African Americans, Hispanics, or any other specific demographic, we have the solutions in place to assist you in honing in on your ideal customer with precision and accuracy.
Contextual Categories
As we previously discussed, our keyword contextual targeting is a powerful tool. We offer over 350 contextual categories to choose from, enabling you to fine-tune your advertising strategy and get closer to your desired psychographic and demographic profiles. This level of precision ensures that your campaigns are highly effective and tailored to your specific audience.
Whitelisting
Our team has access to a vast network of over hundreds of thousands of websites and apps where we can bid on and display your clients' advertisements. Whether you're looking to reach a Hispanic audience aged 25 to 50 or send messages to African Americans living in Atlanta, Georgia, our demographic targeting capabilities have got you covered. With us, the possibilities are limitless when it comes to precisely targeting your desired audience.
Demographic + Geofencing
When you combine our advanced demographic targeting capabilities with cutting-edge location-based mobile advertising that taps into people's physical activities and preferred destinations, remarkable outcomes unfold. Our state-of-the-art geofencing technology empowers advertisers to connect with users no matter where they are – whether it's your competitors' establishments, your own storefront, or the events they participate in. Leveraging our precise polygon tracking, we can precisely target specific buildings (not just entire city blocks) that your ideal audience frequents.
The Possibilities For Hyper Local & Demographic Targeting Are Endless:
- Event Targeting
- Sporting & Music Events
- Conferences/Conventions
- Competitor Locations
- Customer Loyalty Programs
- Intersections of Popular Streets
- Stadiums
- Office Buildings
- Malls & Strip Centers
We take great pride in our geofencing capabilities. There's simply no other technology that can match the level of precision and audience customization that we offer.
