Event Targeting

Programmatic Display

our team specializes in micro-targeting individuals who attend Trade Shows & events.

Event Targeting

Whether you need to expand your digital media kit or want to reach event attendees at a trade show or any event, our team specializes in micro-targeting individuals who attend such events. This ensures that your marketing efforts are finely tuned to reach the right audience at the right place and time.

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“Only 22% Of Businesses Say They’re Using Hyperlocal Targeting To Its Full Potential.”  Why Aren’t You?
Latest Innovation In Event Marketing Technology (Geofencing)

Our event targeting solution employs the most precise temporal geo-targeting available. It allows you to build an audience based on a geofence during a specified date and time window of an event and then advertise to those customers. Whether you're physically present at the event or not, you can reach those attendees. With our geofencing marketing solution, you can achieve over 97% advertising efficiency compared to using a broader 1-mile radius targeting approach. This precision ensures that your marketing resources are optimized to the fullest extent.

There are a number of ideal geofencing locations including:

  • Stadiums, Buildings
  • Arenas
  • Convention Centers/Trade Shows
  • Parks
  • Festivals

The sky is the limit with event targeting through Vocodo.ai

Location Based Advertising (Geo Fencing)

Our Beacon Free geo-fencing technology empowers franchises and retailers to target individuals based on their physical activities and real-world location. We can create geofences precisely where your customers are, ensuring that your ads reach them in the most relevant context. Whether it's a specific event or a physical building you want to geo-fence, this technology is a potent mechanism for serving ads to individuals based on their physical location, improving the effectiveness of your advertising efforts.

Is The Advertising Producing Actual Walk-Ins To My Store?

Our geo-fencing technology goes a step further by tracking individuals who have seen your ads and determining whether they actually walked into your store. This capability is achieved through conversion zones, which are a powerful tool for tracking the impact of your online advertising on offline conversions. Conversion zones help identify those individuals who visited a specific location as a direct result of encountering your ads online. This valuable information allows you to measure the real-world impact of your advertising efforts and optimize your strategies accordingly.

Key Geo Fencing Benefits
  • Only Need Location Services of Mobile Device Turned On.  NO OTHER REQUIREMENTS NEEDED
  • 90% of individuals typically have location services turned on
  • Does not require Physical BEACONS
  • Location File Import and Export Capability
  • Granular Localization via Custom Shapes & Sizes
  • Target location visitors or event attendees for 1 day – 30 days
  • Serve ads across the 600,000 App’s we have access to
  • Retarget customers who visit or commute through any geo-fenced location
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What Is Programmatic Display Advertising?

Programmatic Display

Programmatic Display is an automated form of purchasing display inventory that cuts out the manual work and makes it possible to dedicate more time to analysis and strategic optimizations. This is taken a step further by Real-Time Bidding (RTB), which is bidding on individual impressions based on how valuable they are to you. Instead of paying a flat Cost Per 1000 Impressions (CPM), you pay a dynamic CPM that allows you to save money and focus on the individual users who are most likely to convert.  See all of the programmatic solutions our team can provide.

Geo Fencing

Target your audience on their smartphones at certain buildings, parks, events, or locations with our state-of-the-art technology.

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Conversion Zone Tracking

With Conversion Zone Tracking, we can determine the people who saw your ads and then in fact came back to your store.

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Site Retargeting

Your best customers are those who already expressed an interest.  Our site retargeting is unparalleled to others.

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Search Retargeting

Similar to Google Adwords & Bing, we can target people around the web based on their actual search terms.

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CRM Retargeting

Have a list of emails or physical address?  We can upload to our system and target that list via mobile, desktop, and tablet.

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Keyword Contextual Targeting

We have access to over 350 categories relevant to your audience and can target keywords that show up websites in those categories.

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Programmatic Video

Video is now just as powerful as static Ads.  We can layer video onto practically all of our programmatic solutions.

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Event Targeting

Event targeting allows you to target people at certain times in very specific locations (conference, sporting events, parks, buildings).

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Demographic Targeting

Target your ideal demographic audience based on ethnicity, gender, income and other critical profiles.

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Real Time Dashboard To Measure All Campaigns

24/7 Dashboard Analytics Reporting

Don’t wait a full month before you receive robust reporting.  Get it 24/7. Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.

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