Programmatic Display
Your best audience are those who have already expressed interest in your brand
Retargeting Can Lead To 147% Higher Conversion Rate Over Time In Certain Industries When Used In Combination With Prospecting.”
Get Site Retargeting Pricing TodayOmnichannel Site Retargeting
The National Retail Federation study highlights a common shopping behavior where 72% of customers abandon their shopping carts without making a purchase. If the retailer takes no action, only 8% of these customers are likely to return and complete their transactions. However, when the retailer actively retargets these abandoned carts with advertising, an impressive 26% of these customers are encouraged to come back and finalize their purchases. This results in a significant 3x increase in sales, demonstrating the potential of retargeting strategies in recovering lost sales opportunities.
Our primary objective is to help our clients achieve that substantial increase in sales and engagement. We accomplish this by enabling you to maintain a connection with the individuals most likely to complete a purchase: those who have previously engaged with your brand or offerings. This strategic approach ensures that you continue speaking to a receptive audience, increasing the likelihood of conversions and fostering long-term customer relationships.
Through site retargeting, your investment in various marketing channels such as print, direct mail, digital advertising, billboards, TV, and radio can be optimized. This strategy allows you to maintain communication with individuals who have previously visited your website, ensuring that the dollars allocated to these other advertising channels work more effectively. By retargeting website visitors, you can keep your brand top-of-mind and encourage them to convert, ultimately maximizing the overall impact of your marketing budget.
Site retargeting is undoubtedly a highly effective advertising tactic that can significantly enhance any digital marketing campaign. By targeting individuals who have already shown interest in your website or products, it allows you to re-engage them, nurture leads, and increase the likelihood of conversions. While it's a powerful strategy, the best approach may vary depending on specific campaign goals and target audiences. Nevertheless, site retargeting is a valuable tool that should be considered in many digital marketing strategies.
How We Execute Omnichannel Site Retargeting Campaigns
The ROI from omnichannel site retargeting campaigns often outperforms standard digital advertising by a significant margin, typically delivering 3 to 4 times better results. What makes it even more appealing is that our company specializes in site retargeting that extends beyond just the Google Display Network. Moreover, the setup process is straightforward and doesn't demand a substantial upfront investment. We have the capability to conduct site retargeting across various platforms and ad networks, ensuring your message reaches your audience through multiple channels for maximum impact.
- YouTube
- Yahoo/Microsoft
- 25 Additional Ad Networks
- Google Display Network/Doubleclick
We frequently emphasize that site retargeting is consistently among the top three tactics that enterprises should consider implementing. This is primarily because it allows you to target the valuable in-market audience that visits your website. By re-engaging with these individuals and tailoring your advertising efforts to their interests, you can effectively drive conversions and maximize the return on your marketing investments.
