Programmatic Display
want to leverage compelling video content in addition to static or animated Ads?
As a more budget-friendly alternative, our video targeting solutions can be integrated with all of our programmatic advertising solutions, offering a cost-effective way to reach your audience through video content.
“60.0% Of US Digital Video Ad Spending Expected To Be Transacted Through Programmatic Channels In 2017.“
If you have compelling video content that you want to leverage alongside static or animated ads, our programmatic video solution is the perfect choice. It enables advertisers to reach their ideal audience on desktops, tablets, and mobile devices on many of the same websites where static advertising is accessed. This offers a comprehensive approach to reaching your target audience through various formats.
The best part is that you can seamlessly integrate video into our other programmatic solutions that you're already leveraging, including:
- Site Retargeting
- Search Retargeting
- Geo Fencing
- Keyword Contextual Targeting
This integrated approach allows you to enhance your advertising campaigns and engage your audience across multiple channels.
Our video ads appear right before free video content on popular publishers such as CNN.com, Forbes, ABC Family, MLB.com, local news sites, and many others. This prime placement ensures that your video content reaches a wide and engaged audience.
Our ads are strategically placed within longer video content, including complete television episodes. This allows your video ads to be seamlessly integrated into the viewing experience, maximizing their reach and impact.
Our ads are positioned at the conclusion of videos. This strategic placement ensures that your message is delivered effectively as viewers finish their video content.
Our non-skippable ads are designed to be 15 seconds or less in duration, ensuring that prospects watch the entire video before proceeding to their free content. This helps maximize engagement and message retention.
If you have compelling video content that you want to leverage alongside static or animated ads, our programmatic video solution is the perfect choice. It enables advertisers to reach their ideal audience on desktops, tablets, and mobile devices on many of the same websites where static advertising is accessed. This offers a comprehensive approach to reaching your target audience through various formats.
Programmatic video inventory is indeed less abundant than display inventory, making up only around 1% of all programmatic inventory. However, we work with trusted platforms such as LiveRail, SpotXchange, and AdX (DoubleClick) to ensure that your videos are prominently featured on premium publishers and top mobile apps. This strategic approach helps maximize the visibility of your video content to your target prospects.
Video ads are typically positioned at the center of the page and above the fold to optimize viewability within the realm of programmatic advertising. This prime placement ensures that your video content is easily seen by your audience, enhancing its effectiveness.
