Programmatic Display
want to leverage compelling video content in addition to static or animated Ads?
![](https://cdn.prod.website-files.com/66c8886db2a5972e2115619c/66c8886db2a5972e21156264_video-illustration.jpg)
As a more budget-friendly alternative, our video targeting solutions can be integrated with all of our programmatic advertising solutions, offering a cost-effective way to reach your audience through video content.
![](https://cdn.prod.website-files.com/66c8886db2a5972e2115619c/66c8886db2a5972e21156265_in-banner-video.png)
“60.0% Of US Digital Video Ad Spending Expected To Be Transacted Through Programmatic Channels In 2017.“
If you have compelling video content that you want to leverage alongside static or animated ads, our programmatic video solution is the perfect choice. It enables advertisers to reach their ideal audience on desktops, tablets, and mobile devices on many of the same websites where static advertising is accessed. This offers a comprehensive approach to reaching your target audience through various formats.
![](https://cdn.prod.website-files.com/66c8886db2a5972e2115619c/66c8886db2a5972e21156267_watch-video-mobile-device.jpg)
The best part is that you can seamlessly integrate video into our other programmatic solutions that you're already leveraging, including:
- Site Retargeting
- Search Retargeting
- Geo Fencing
- Keyword Contextual Targeting
This integrated approach allows you to enhance your advertising campaigns and engage your audience across multiple channels.
If you have compelling video content that you want to leverage alongside static or animated ads, our programmatic video solution is the perfect choice. It enables advertisers to reach their ideal audience on desktops, tablets, and mobile devices on many of the same websites where static advertising is accessed. This offers a comprehensive approach to reaching your target audience through various formats.
Programmatic video inventory is indeed less abundant than display inventory, making up only around 1% of all programmatic inventory. However, we work with trusted platforms such as LiveRail, SpotXchange, and AdX (DoubleClick) to ensure that your videos are prominently featured on premium publishers and top mobile apps. This strategic approach helps maximize the visibility of your video content to your target prospects.
Video ads are typically positioned at the center of the page and above the fold to optimize viewability within the realm of programmatic advertising. This prime placement ensures that your video content is easily seen by your audience, enhancing its effectiveness.